BingX doubled its user base to 40 million in 2025, gaining market share in the competitive cryptocurrency exchange sector. The platform has committed $300 million towards AI initiatives, along with expanding its product offerings. The platform has launched a campaign that will reportedly include a lucky draw with guaranteed prizes. After reporting 100% year-on-year growth in its user base, posting more than 40 million customers for the first time. and a peak 24-hour trading volume of over $26 billion, BingX is making a serious push to place itself solidly in the ranks of the top five global derivatives exchanges. It has also expanded its product and market coverage across futures, spot trading, and copy trading while securing key certifications, including ISO 27001 and PCI DSS v4.0.1. BingX went all out on AI in the 2025 year One of the reasons BingX has grown popular among users is its quickness to adapt as well as innovate. For example, a key focus for the year has been integrating artificial intelligence in a bid to position itself as an AI-native exchange. To that end, the exchange has announced a $300 million commitment to position AI as a core component of its product development. That $300 million war chest has led to the emergence of a new set of tools, including the BingX AI Master, BingX AI Bingo, as well as over 15 AI-driven trading personas designed to provide assistance to users in areas like market analysis and strategy exploration. Alongside its AI initiatives, BingX has also introduced a somewhat novel “CeDeFi approach” via BingX Chainspot, which was described as a centralized exchange system with decentralized transparency. Users are often referred to the platform’s $150 million Shield Fund and publicly verifiable 100% proof of reserves, which has existed since 2022, as evidence of its security and transparency standards. As things progress, Lin says, “AI will expand from assisting trades to orchestrating personalized financial journeys,” but that it will not be to “replace human decision-making, but to help traders make better choices.” “As we scale, every decision we make is guided by one responsibility: building a stronger and safer exchange that can withstand whatever the market brings,” Lin added. Community-led initiatives from BingX To celebrate crossing 40 million users, BingX has launched its “Beyond the Alpha” campaign, which is slated to last from December 15 to 26, 2025. The campaign will reportedly include a lucky draw with guaranteed prizes such as a limited-edition BingX Field Barista Kit, trading vouchers and other rewards. Vivien Lin, Chief Product Officer at BingX, reflected on reaching 40 million users, “as more than just a number. It represents the recognition we have received from our users, partners, and the broader crypto community. Every milestone reflects our commitment to innovation, security, and user experience.” Users will be able to earn extra entries by completing daily tasks, including trading, depositing and referring new users. As part of the campaign, BingX plans to release its first branded music video, showcasing recent achievements and reiterating its desire to deliver secure, user-focused products and services. Aside from the campaign, BingX has its hands in other community-led initiatives, including an investment of $16 million from BingX Labs into Web3 projects and the launch of the TalentX program, which is designed to encourage new entrants into the sector by providing opportunities for young professionals to explore careers in the digital asset industry. User-focused enhancements have also been rolled out through BingX Academy 2.0 and an upgraded VIP Program, which now includes zero-fee trading and concierge services for high-volume clients.
