Bitmedia.io, the top crypto advertising platform, proudly announces the launch of its new Header Bidding technology for publishers . Prebid.js is changing ad inventory sales in real-time, modifying how publishers monetize their platforms and maximize their revenue potential. Advancing Ad Sales with Header Bidding Header Bidding technology marks a significant leap forward from the traditional waterfall model that websites and mobile apps have relied on for years. Header Bidding fosters a competitive environment that enhances revenue potential for publishers. With its simpler integration process compared to real-time bidding, Header Bidding is accessible to a wider range of publishers, ensuring everyone can reap its benefits. How Header Bidding Works at Bitmedia With Header Bidding, publishers can simultaneously present their ad spaces to multiple advertisers. Advertisers submit real-time bids, and the highest bidder secures the ad space, resulting in increased sales for advertisers. This technology relies on a JavaScript code placed in the website’s header, generating asynchronous ad requests to advertisers using Header Bidding logic. The Header Bidding framework complements primary ad servers like Google Ad Manager, enabling publishers to create ad positions on their sites. The widely-used Prebid.js library allows for easy addition and removal of advertising partners, offering publishers flexibility and control over their inventory. How to Set Up Prebid.js with Bitmedia.io To implement Header Bidding, publishers integrate a JavaScript Header Bidding wrapper into their website’s code. This wrapper conducts an auction among advertisers during page load, with bids sent to the ad server for processing. The highest bidder secures the ad space, and their creative is displayed on the website. Visit the Prebid.js download page and select the Bitmedia adapter and other networks for monetization. Click “Get Prebid.js!” to download the compilation file. Log in to Bitmedia.io’s UI, select your website, and create a new ad block with the Header Bidding format. Choose the ad block size. Receive the Prebid.js configuration code for the Bitmedia adapter. Follow the basic example to configure the Prebid.js adapter on your website. Enabling Publishers with Advanced Technology Bitmedia.io’s Header Bidding technology empowers publishers to optimize ad revenue by tapping into a competitive bidding environment. Integrated with Prebid.js, publishers can easily manage their ad inventory, enhance transparency, and boost earnings. The feature increases the competition for ad spaces, and publishers can enjoy higher bids and increased revenue. About Bitmedia Bitmedia.IO is a leading crypto ad network that provides innovative advertising solutions for publishers and advertisers. With a focus on transparency, security, and efficiency, Bitmedia continues to set the highest standard in digital advertising. More info: Website: https://bitmedia.io/guides/publisher/set-up-header-bidding X: https://x.com/bitmedia_io Email: support@bitmedia.io
